All politics aside, Karl Rove understands marketing the politicians themselves. In a good article in the Washington Post today, he writes about the fading importance of television advertising: (I’ve bolded some of his points)
Read the rest…According to an article in AdAge, Wendy’s has fired one agency (the one responsible for the red-wigged-guy campaign) and given the business to another. The sad thing is that the new campaign, as exemplified by the sample on the AdAge site, could’ve been done by any decent agency in the country. On autopilot. It’s […]
Read the rest…Rob Walker delves into the success of Nickelodeon’s Yo Gabba Gabba! ” particulary owing to its smart use of figures culturally relevant to the parents (Biz Markie, Dan Zanes, etc.) and smart merchandising.
For me, this sums it up entirely:
…while “Gabba” is a TV show […] the idea of simply creating “a show” is antiquated. What […]