The Next Engine: Beyond Campaign Thinking

According to an article in AdAge, Wendy’s has fired one agency (the one responsible for the red-wigged-guy campaign) and given the business to another. The sad thing is that the new campaign, as exemplified by the sample on the AdAge site, could’ve been done by any decent agency in the country. On autopilot. It’s a big nothing. And I don’t think it’ll do much for Wendy’s business, other than keeping the franchisees off the corporate guys’ backs.