The Next Engine: Beyond Campaign Thinking

I really admire Jeff Jarvis. Not only is he wise, he single handedly launched the term “Dell Hell”, writing about his frustrations with Dell Customer Service. In a long post recently, he reflects on Bob Garfield’s Chaos Scenario 2.0

The Winter 2008 edition of the Stanford Social Innovation Review has an interesting take on ecosystems, something we at the Next Engine are quite fond of as tools for understanding an industry or concept. They’ve broken it down into the Four C’s: Coalitions, Communications, Credibility and Contingencies.