Recent posts: February, 2008
More Fighting.
Last week I wrote about Harley becoming an official sponsor of the UFC, today one of the largest marketers on the planet signed up as well, Bud Light. My boys @ MMA Junkie did a pretty good write up on the topic, give it a read. I’m a huge MMA fan and enjoy […]
Read the rest…What works online (and what doesn’t)
Ken Burbary has a nice recap of the annual ad:tech survey on what works and what doesn’t in online advertising. Here’s a taste of his post:
Lowest ROI generators:
o Rich media
o Banner ads
o Pop-ups and pop-unders — awarded the “worst Web ad of 2007″: No marketer said it provided a significant ROI
The bolding is mine - […]