Tangible, Social, Embodied: Intriguing marketing framework
February 1st, 2008 by ChrisDescartes’ Stranglehold on Marketing is Crumbling
Leland Maschmeyer examines the advent and characteristics of two major faces of New Marketing — Tangible Marketing and Social Marketing (and provides examples to boot). Best quote from the post:
Like a magician, interactivity morphs marketing from pest to equipment.
Ultimately resolving into Embodied Marketing:
Embodied Marketing is marketing that moves beyond the message to create interactions that are meaningful to people’s lives and useful in accomplishing their goals.
February 12th, 2008 at 9:20 am
“Marketing is founded on a doctrine called Cartesian Dualism. When Descartes said, “I think, therefore I am,” he argued humans think then do.”
Wow. This is a horrible contrivance. I understand and agree with his conclusions about Embodiment, but the route he takes to get there is muddled. He should stop with the mistaken name dropping and just admit he’s a Pragmatist.