Super Tuesday
February 5th, 2008 by misterarthurWatching the Super Tuesday results come in reminded me of a piece I read last week. The Boston Globe had an interesting article wherein typographers took a hard look at the then candidates’ graphic materials. They weren’t particularly impressed with Hillary’s materials:
“The Hillary type palette is far from fresh and colorful; it is begging for legitimacy instead of demanding respect. It projects recycled establishment. The type has a tired feeling, as if the ink has been soaking into the page too long. The Hillary logo has the look of an ’80s newspaper layout or an investment company. The tall lower-case reminds me of someone with their pants pulled up too high.”
They did like Obama’s graphics:
“Obama’s type is contemporary, fresh, very polished and professional. The serifs are sharp and pointed; clean pen strokes evoke a well-pressed Armani suit. The ever-present rising sun logo has the feeling of a hot new Internet company. His sans serifs conjure up the clean look of Nike or Sony. This typography is young and cool.”
As for Mitt, McCain, Giuliani, and Edwards, read the rest of the article.
