Content rising
February 6th, 2008 by JeremyWe’ll be talking plenty more about this phenomenon in the future. For now suffice it to say that the web both enables and demands that brands learn to communicate with consumers (prosumers) in a completely new way. To tell an on-going story, weave a narrative, inform, entertain and persuade, but also to listen, learn, adapt and amend. In short - less selling, more conversation. And with nary a media middleman in sight.
February 7th, 2008 at 7:05 am
You’ve got broken URL here JMo. I believe you have an extraneous sets of the “http://www.” between your tags.
Now, to your post, I agree, but as marketers, I think it should also be our aim to not only allow for a narrative, entertaining and informative content, but additionally allow ourselves to be the conduit for our hand raisers and even those who have had bad experiences to give us the good, bad and the ugly. That’s how I begin to see content freeing us from the idea of selling.
February 7th, 2008 at 11:56 am
Thanks for catching that, Dan. Fixed.
February 7th, 2008 at 1:42 pm
Dan - couldn’t agree more - great point! That’s really what I mean by the need for a brand to to listen and learn as well as talk. I’ll be pontificating more on this issue I’m sure!
February 7th, 2008 at 2:41 pm
Thank you for catching my errant anchor tags. I had meant to paste something else in there at one point, but these damn meetings keep getting in the way.