et voila!
February 9th, 2008 by JeremyLove this
SEO is just like traditional marketing. In the “real world,” you want to create a great product and get people talking about it. Online, you want to create great content and get people linking to it. Same theory, and often the same techniques. Develop relationships with journalists offline; do the same with bloggers online. Engage with customers offline; engage in social communities online. Give people something to talk about (and link to), join the conversation, and you’re on the road to SEO success.
Brand as publisher. Content as value. Interaction as currency. Hat tip Matt McGee
