Cluetrain Manifesto: The 10th Anniversary
February 12th, 2008 by misterarthurMy, my, my, how time flies. I can’t believe it’s the 10th anniversary (less a day) of the Cluetrain Manifesto. (And to think how many people in our business don’t even know what it is.) Doc Searls writes today that there will be a discussion of the Cluetrain tomorrow at SAP’s customer center in New York. Among the points that will be discussed are:
wtf did we mean, if anything, with ‘markets are conversations’?
wtf did we mean (and who were we talking to) when we said “we are not seats or eyeballs or end users or consumers and our reach exceeds your grasp. deal with it”?
And how are we dealing?
What’s better since Cluetrain went up? What’s worse?
What’s unfinished, or unbegun?
To what extents has cluetrain been co-opted? Or just opted?
Is social networking part of it? For that matter, is social networking either?”
Doc asks you leave him additional comments at his post. Your thoughts about the Manifesto are welcome, too. (How many of you think your agencies know about /understand/act on the points in it?)
Tags: advertising, Cluetrain Manifesto
February 12th, 2008 at 12:25 pm
Probably most know about it, some understand it, a few have figured out what to do about it (and an even smaller few have managed to convince their clients to act