What works online (and what doesn’t)
February 27th, 2008 by misterarthurKen Burbary has a nice recap of the annual ad:tech survey on what works and what doesn’t in online advertising. Here’s a taste of his post:
Lowest ROI generators:
o Rich media
o Banner ads
o Pop-ups and pop-unders — awarded the “worst Web ad of 2007″: No marketer said it provided a significant ROI
The bolding is mine - confirming that what you feel to be true is sometimes actually true: No sentient human being likes pop-up and -under ads.
For the rest of the story click on Ken’s link above
Tags: Online advertising, Pop-ups, ROI
