Interesting read over at Church of the Customer today. For the first time in a while I completely disagree with their point of view. I think it’s a huge mistake to say these thoughts/practices are different; 10 years ago the natural tools/landscapes were different but is that really the case now?
If you are […]
Holy crap, what did I just say. Yup, you’ve read it correctly. Last week I wrote about the old brand/new brand dichotomy we’re starting to see; I also said I would be adding more layers to the POV that week, had some connectivity issues and the flu, my apologies on the delay.
So I’d be a […]
The New York Times enters potential Pulitzer territory today with a mind-blowing investigation into campaign donut financing. Here are the findings:
Time to Count the Doughnuts
By Sam Roberts and Griffin Palmer
If your eyes glazed over at revelations that Hillary Rodham Clinton used $1,200 from her campaign war chest to splurge on Dunkin’ Donuts, that expense […]
You’re all familiar with the Long Tail, coined and invented by Chris Anderson of Wired magazine. In its simplest form, it means businesses can succeed and prosper by aggregating “niche” markets instead of relying on blockbuster moves in a mass market.
Looking at this year’s fund raising efforts, it seems to me Barrack is the first […]
Provide search: No site is too small for a search engine. Unless it’s only a single serving site.
Site maps: Some information architects will argue that if a visitor needs to resort to a site map or site index, the navigation has already failed. Whether or not that’s true is really not important. What is important […]