Recent posts: February, 2008


What’s happening on LOST?

Are they dead? Lost in time? Do the writers even know? Someone help me.

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Posted by casey on Tuesday, February 12th, 2008

Cluetrain Manifesto: The 10th Anniversary

My, my, my, how time flies. I can’t believe it’s the 10th anniversary (less a day) of the Cluetrain Manifesto. (And to think how many people in our business don’t even know what it is.) Doc Searls writes today that there will be a discussion of the Cluetrain tomorrow at SAP’s customer center […]

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Posted by misterarthur on Tuesday, February 12th, 2008

For Boomers, By Boomers.

Don’t take this the wrong way. Wait, take it however you want.
It’s time the GD Baby Boomers stop pretending to be experts about everything. Sure, you’ve had a great run, but really, stop pushing your crap onto the rest of us. One of my fellow bloggers, misterarthur, sent over a link […]

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Posted by casey on Tuesday, February 12th, 2008

If you don’t have anything good to say…

…maybe you should go ahead and say it.
“A little rebellion now and then is a good thing” — Thomas Jefferson
So I’m a planner; and traditionally, we perform a few key functions at ad agencies, below in no specific order:
1. act smarter than everyone else in any room at any given time
2. wear […]

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Posted by casey on Monday, February 11th, 2008

All hat, no cattle is (shockingly) not the best CGM strategy

We talk a lot about finding ways to convince our clients to take advantage of the “new world” of marketing; underscored by brand ownership by the customers, and the urgency to provide WOM tools, or at least participation.
In his upcoming book, Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in […]

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Posted by Chris on Monday, February 11th, 2008