Because all media is social. We’re all publishers now. The essential difference between something like this and this is focus, passion, insight and great writing. And no, I’m not referring to the squillion dollar web portal.
Read the rest…More and more companies are employing a customer loyalty metric called the Net Promoter Score. NPS, developed jointly by research firm Satmetrix and Fred Reichheld, simply asks customers (on a scale of 1-10) whether they would recommend a given product, service or brand to their friends or family. The resulting score, and its relative […]
Read the rest…This article is why I love my old buddies Joe Pulizzi and Simon Kelly. Couldn’t agree more with it - although in typical fashion I can’t help but add a couple of points.
First off, branded storytelling isn’t just for packaged goods manufacturers (I know they’re not saying it is). I’d argue that the greater the […]