The Next Engine: Beyond Campaign Thinking

I’m going to do nothing more than post these.  I really don’t find there to be any further explanation necessary.  Imagine what a wonderful world it would be if everyone adopted 7-8 of these bad boys.

1. Focus on the user and all else will follow.
2. It’s best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don’t need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There’s always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn’t good enough.

Check it out in their words.

Tags: Google, innovation