I tend to agree. If you haven’t checked out the book We Think, give it a read. In the meantime, here is a short film the author, Charles Leadbeater, put together to provide an introduction.
Give it a think. Post your thoughts, after all, you’re only as good as what you share.
Read the rest…Japan has always been years ahead of the US in the wireless category. Their phones, networks and technologies make ours look woefully Third World in comparison. From QR codes to phones with breathalyzers in them, the Japanese take their keitai denwa (portable telephones) seriously.
Read the rest…Well, I’m not, and I bet you’re not either. Yet much of modern advertising is based on the premise than you can lump people together, based on their age - or an age range, which makes even less sense - sex and income. Watch the NCAA basketball tournament, and you’ll see all the money wasted […]
Read the rest…What’s a Proof of Slogan? This is the all-too-frequent brainstorming meeting wherein a group of talented, qualified, intelligent people spend time trying to come up with a series of executions that revolve around the new or old tagline developed for the brand.
Smith Brand Widgets - Engineering Your Life
Planner: “How about a take on the […]
If you’re reading this blog it’s probably safe to assume you’re in the camp that thinks experiencing traditional advertising is not unlike being savaged by a dead sheep. OK, you might not put it in those exact terms but hopefully you get my drift.
So if campaigns and promotions and incentives and sweepstakes and banner ads […]