“The Net is more than just an interactive TV channel with troublesome users”. This great quote courtesy of Doc Searls (hat-tip Mr Arthur).
It’s already a hoary cliché that marketers and agencies have lost control of the conversation (assuming they had it in the first place). What’s also evident is that brand perception is something that […]
Happy Easter to all those celebrating it. Happy Sunday to those of you who aren’t.
I thought I would share these pictures of an interesting Brand Enthusiast I came across. I love Harley but something here doesn’t seem right…
Harly Davison…
Read the rest…John Maynard Keynes wasn’t always right as an economist but he certainly had a pithy turn of phrase. One of his aphorisms, “You can’t push on a piece of string”, seems pretty relevant today as a critique of wrong-headed online marketing strategy (ie, most of it).
I’d define any marketing plan that relies on broadcasting interruptive […]
I’m going to do nothing more than post these. I really don’t find there to be any further explanation necessary. Imagine what a wonderful world it would be if everyone adopted 7-8 of these bad boys.
1. Focus on the user and all else will follow.
2. It’s best to do one thing really, really well.
3. Fast […]
This is the true story of seven strangers, recruited to sit in an audio and video bugged gray room and have their lives videotaped for 90 minutes while they engage in meaningless and uninspired conversation. They’ll be challenged to share their real and personal points of view, one by one, one after another, all […]
Read the rest…