Recent posts: April, 2008


Traffic Jam

It takes a certain type of genius to say something profound in a way that comes off as almost glib. This qualifies.
If the website or landing page or whatever you’re trying to persuade people to visit relies exclusively on banner ad-driven scale to succeed, there’s probably something wrong with your content strategy (assuming there’s a […]

Read the rest…
Posted by Jeremy on Thursday, April 24th, 2008

Online criticism: how to make friends and influence people

Looking at this rather amazing photo on flickr I’m quick to interpret it thus: armageddon for brands that have been so sorely attacked in the public domain that they must slink away into the night.
One thing is for sure: whether you and your stake-holders like it or not, with the ever increasing advent of self-regulating […]

Read the rest…
Posted by Jim on Thursday, April 24th, 2008

Those Pesky Stealth Shoppers!

My NE colleague Andrew Smith pulled together some internet usage stats today that should make any marketer stop and think very hard. This data relates specifically to the way consumers use the web to research cars and trucks, but the broad take-away is relevant to pretty much anyone trying to sell stuff on the web.
First […]

Read the rest…
Posted by Jeremy on Tuesday, April 22nd, 2008