The Next Engine: Beyond Campaign Thinking

2 comments on “Creative Destruction?”

1. Jim says,
   April 14th, 2008 at 10:12 pm

   Will be interesting if JJ offers any tangible advice/solutions for the industry, either way this is unfortunately too true:

   “There are still way too many agencies that are advising their clients to keep the URL off the 30-second spot because it “dirties the otherwise clean presentation and work product,” think Flash is a superhero and wouldn’t know a keyword if it came up and slapped them across the Face(book).”

2. jeremy morris says,
   April 15th, 2008 at 10:32 am

   Good point Jim. It is certainly a lot easier to criticize what’s wrong rather than offer prescriptions.

Leave a comment

Name (required)

Email (required)

Website

Notify me of follow-up comments by e-mail