Here’s something to think about for 24 hours or so…
What things in our lives currently can we reasonably predict won’t exist in 5 years? Here are a few that some of us have been thinking about, post your own as well. I’ll revisit the topic in a day or two and lay out why I […]
I’m flying back to Detroit from LA where I was attending the Forrester Marketing Forum. A very enjoyable experience it was too.
Others are describing the quality of the speakers and the insight they imparted. Here I want to concentrate on the core theme of the conference – the shift in relative power between corporations and […]
What really motivates consumers to form brand opinions and make certain purchase decisions? What really shapes their perception of a product? Why is a brand that’s perfectly acceptable in Miami Ohio shunned like the plague in Miami Florida and vice versa? Why aren’t we all the same?
These questions are worth asking because for 60 years […]
The Church of the Customer blog has an interesting interview with David Vinjamuri, author of Accidental Branding. It’s a good interview, and you should know that the “accidental” part refers to the incident(s) that caused an entrepreneur to start his or her company - an incident that occurred accidentally.
Here are couple of things Vinjamuri […]
Google is Your Home Page
Web Site Feedback as Your Secret Online Marketing Tool
Brand vs. Usability
Study: There is No Tipping Point, Blog Readers Are Skeptical
“Free” is Killing Us–Blame The VCs
10 Ways the Internet (As We Know It) Will Die
I’m Over Twitter
The Web Beyond the Desktop
Economic Impact of Word-of-Mouth Calculated Using Net Promoter Model
Finding is the new […]