State Of The (Ad) Nation

For the majority of the 20th century advertising and mass media formed the perfect marriage. Then the internet came along. Give some people (especially ad people) the opportunity for a little menage a trois and suddenly monogamy doesn’t seem so appealing. Looks like this one is headed for the divorce courts and the fall out will make Sir Paul and Heather’s disagreements seem tame by comparison.

(This is a great report by the way - well worth investing time in).

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