The Next Engine: Beyond Campaign Thinking

Some great quotes from others that have been rumbling around my head recently:

“While the overall goal of marketing remains the same, the advent of social media has changed the role of the marketer from a broadcaster pushing out messaging and materials to an aggregator who brings together content, enables collaboration, and builds and participates in communities.” —Social Media Method

“Bottom line, there is no silver bullet or secret formula. To be successful in social media is much harder than ’starting to Blog.’ It’s about building a real relationship. That’s hard for Marketers to do and it’s not something that all consumers want.” —Mitch Joel

Tags: advertising, Online advertising, Social Media, social networking