The Brand Tags Experiment
May 16th, 2008 by Ken BurbaryFor those of you who haven’t heard about it yet, Brand Tags is the brainchild of Noah Brier. Noah decided to set out and capture what brands really mean to consumers through the simplest means possible. He built a quick and dirty web site that presents an image of a company logo, and asks the user to enter whatever word they associate with the brand. The results are then displayed visually in a tag cloud, with the most popular words appearing being larger than others. Here is an example:
It’s such a simple idea, but offers a lot of value for marketers who spend so much time (and money) on branding.
Marketers Warning: you may be unpleasantly surprised by some of the results
Tags: brand tags, branding, consumers
May 16th, 2008 at 12:27 pm
The Microsoft tags crack me up. Definitely a great way to get a glimpse into the consumer mindset. Brutally honest stuff.
May 20th, 2008 at 9:19 am
It’s not nearly as brutal as the comcast cloudtag. http://www.brandtags.net/browse.php?id=153
May 20th, 2008 at 11:49 am
I like the approach. Some seem right on. Others seem like someone had an anti-campaign going. Hard to believe “first word” would have been…
Seems like we could do our own version, maybe just internal. “First word” seems limiting. Maybe three or four words would be more insiteful; each posted.