Less Cognitive Surplus, Please
May 27th, 2008 by JeremyNeed ideas to burn up cognitive surplus? Try something like this. Does anybody in this here agency have similar tales to tell or ideas to exchange?

Need ideas to burn up cognitive surplus? Try something like this. Does anybody in this here agency have similar tales to tell or ideas to exchange?

In social media, ROI ≠ Return on Investment.
ROI = Return on Intent
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May 28th, 2008 at 5:42 am
Some friends of mine in Toronto organized a massive pillow fight in front of Nathan Square last year. Nearly 500 people attended. The aftermath speaks for itself.
Involving Campbell-Ewald folks, I photographed this Zombie Walk in Royal Oak last summer that my girlfriend participated in. She was dressed as an undead jogger that had been run over.