We’re all for marketers building legitimate communities for people interested in their products and services. After all, if people are passionate about what you make or do, why not make it easy for them to express & share their passion? But you have to be in it for the long haul - you can’t build […]
Read the rest…I’m shocked. Shocked I say!
Read the rest…For those of you who haven’t heard about it yet, Brand Tags is the brainchild of Noah Brier. Noah decided to set out and capture what brands really mean to consumers through the simplest means possible. He built a quick and dirty web site that presents an image of a company logo, and […]
Read the rest…Excuse me for the rather clichéd title, but it’s late and I just finished reading a great article over at A List Apart magazine talking about how the (insanely popular) photo-sharing network Flickr first began to grow their community and how they gradually nurtured it to full health. I definitely recommend reading the entire article […]
Read the rest…I have an advantage over most of you reading this. I get to see the Google Analytics data. Here’s what it tells me - hundreds of you (CE peeps) check the blog out every day. That’s pretty good ‘traffic’. But guess what? Almost nobody comments on the posts.
So I asked a few of the ‘guys’ […]