The decision by ICAAN on thursday 26th June 2008 will no doubt change the entire Internet in a fundamental way that perhaps you or your client have not yet even begun to consider. My advice would be to start thinking and acting on this decision right now before you even finish that lowfat mocha latte. […]
Read the rest…Simple really. Here’s how to fail in just a few easy steps:
You want to spread awareness of your brand/product among tech savvy young persons on the internets. SO, of course your campaign must be centered around Youtube. Naturally.
Decide to throw little to no online advertising or any traditional media in the general direction of your […]
My old friend Simon Kelly has a great article in this week’s Adweek about the power and imperative of brand storytelling. Simon and I have been advocates for this form of narrative marketing for more than a decade but as he notes in the article, the disruption caused by the internet provides a huge opportunity […]
Read the rest…One of the key internet trends we’ve been writing about here at the Next Engine has been the shift in the balance of power from companies to consumers. Across the board - and perhaps counter-intuitively - we’ve found that this shift can provide significant benefit to those companies who choose not the fight the inevitable.
Indeed […]
I’m kicking off the previously mentioned focus on Social Media Technology and Tools by introducing you to BrightKite.
Brightkite describes itself as a location-based social network that enables people to take their online profiles with them into the real-world and make real-world friends. Users can see where their friends are and what they’re up to all […]