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New algorithm: Return on Intent

October 22nd, 2008 by Davezilla

In social media, ROI ≠ Return on Investment.
ROI = Return on Intent

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3 comments on “New algorithm: Return on Intent”

  1. Bob Mitchell says,
    October 23rd, 2008 at 9:18 am

    A conundrum indeed.

  2. Bob Mitchell says,
    October 29th, 2008 at 8:33 am

    This is an interesting article on sites that don’t have an ROI…or at least a way to get there.
    http://news.cnet.com/8301-17939_109-10063020-2.html

  3. Edward Vielmetti says,
    November 11th, 2008 at 1:17 am

    There’s a whole class of people who you lose as soon as you say the word ROI - that’s a code word for “no”.

    What’s the return on expertise? You can’t model it as a simple $ in -> $ out. In some ways it’s more like an option - some probability that you’ll get a win from a given effort, but you have to build a portfolio because 9/10 expire out of the money.

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