How much longer can ‘marketers’ throw bushels of bs around before the ‘experts’ start calling them on it? One of The New York Times’ crack business writers has an article about the explosion in boutique hotels, and the fact that large ‘brands’ read - chains - are jumping on the bandwagon.
Hyatt introduced its […]
Weezer has a new video, which features a bunch of references to famous Youtube videos (Chocolate Rain, Mentos & Diet Coke, etc). It has over 5 million hits and 34,000 (!) comments. So what? Show it to your boss at work and see if he or she ‘gets’ it. It’s a quick way to […]
Read the rest…We’re all for marketers building legitimate communities for people interested in their products and services. After all, if people are passionate about what you make or do, why not make it easy for them to express & share their passion? But you have to be in it for the long haul - you can’t build […]
Read the rest…Quote of the day from Andrew Sullivan’s Daily Dish
1.5 million.
That’s how many people have now donated to Obama. No one has ever come close to this in history. And it was done by the Internet, destroying the power of major donors to control a candidate, empowering so many to make a difference and altering the […]
I think it’s a good habit to read about anything other than advertising and marketing. If all you do is read other bloggers about what we do, we’ll all descend into some self-congratulatory or industry-loathing little corner of the web.
Case in point: Virginia Postrel’s always interesting blog at Dynamist.com. Today, Virginia links back […]