Which established organization or way of doing things is the best predictor of marketing’s future? That is, is it the newspaper business? The record business? Neither? None?
I think politics is a pretty good canary. There’s a great article in this month’s Atlantic about what many are calling the “YouTube” election. (Note: I’m not. […]
They’ve just opened “The Newseum” in Washington, DC. (Don’t mean to steal Casey’s predictive thunder, but I’m trying to be topical)
Read the rest…The Church of the Customer blog has an interesting interview with David Vinjamuri, author of Accidental Branding. It’s a good interview, and you should know that the “accidental” part refers to the incident(s) that caused an entrepreneur to start his or her company - an incident that occurred accidentally.
Here are couple of things Vinjamuri […]
Pretend for a minute that your business is failing. You have (figuratively) one dollar to spend on “advertising” and “marketing”.
Where would you spend it? A cheap tv commercial you could run a couple of times on cable? A couple of radio commercials on Rush Limbaugh? One print ad in the New York Times or the […]
Well, I’m not, and I bet you’re not either. Yet much of modern advertising is based on the premise than you can lump people together, based on their age - or an age range, which makes even less sense - sex and income. Watch the NCAA basketball tournament, and you’ll see all the money wasted […]
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