Author Archive


I’ll take things that no longer exist for $800 Alex.

Here’s something to think about for 24 hours or so…
What things in our lives currently can we reasonably predict won’t exist in 5 years?  Here are a few that some of us have been thinking about, post your own as well.  I’ll revisit the topic in a day or two and lay out why I […]

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Posted by casey on Thursday, April 10th, 2008

Imagination is more important than knowledge.

One of my favorite Einstein quotes.
While simple, I think this thought could have some very tangible implications for our industry. While most marketing types are running around, searching for the next great model or process that will pave the way for the future, there are others that are experimenting and breaking all the […]

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Posted by casey on Wednesday, April 2nd, 2008

The 21st Century = Mass Innovation.

I tend to agree. If you haven’t checked out the book We Think, give it a read. In the meantime, here is a short film the author, Charles Leadbeater, put together to provide an introduction.

Give it a think. Post your thoughts, after all, you’re only as good as what you share.

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Posted by casey on Wednesday, March 26th, 2008

Brand Enthusiasts.

Happy Easter to all those celebrating it. Happy Sunday to those of you who aren’t.
I thought I would share these pictures of an interesting Brand Enthusiast I came across. I love Harley but something here doesn’t seem right…

Harly Davison…

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Posted by casey on Sunday, March 23rd, 2008

Revisiting Google’s 10 Things it Has Found to be True

I’m going to do nothing more than post these.  I really don’t find there to be any further explanation necessary.  Imagine what a wonderful world it would be if everyone adopted 7-8 of these bad boys.
1. Focus on the user and all else will follow.
2. It’s best to do one thing really, really well.
3. Fast […]

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Posted by casey on Thursday, March 20th, 2008