This is the true story of seven strangers, recruited to sit in an audio and video bugged gray room and have their lives videotaped for 90 minutes while they engage in meaningless and uninspired conversation. They’ll be challenged to share their real and personal points of view, one by one, one after another, all […]
Read the rest…No matter how you define it, at the core of pure marketing is people. You cannot escape that reality. However, over the past 20-30 years, the industry has become pretty detached from “what people are like”. People don’t typically cram themselves in gray rooms with strangers to talk about things of which […]
Read the rest…This whole Next Engine project is about change; fundamentally accepting that the world is different now and requires many different layers of thinking. That’s not exactly news. Nor is it that far ahead of the curve. So why are so many companies (agencies + clients alike) so slow to change?
It’s probably case […]
Along with nearly everything else we do, say and think about as marketers, the way we measure and track performance is changing as well. There are tons of different theories and hundreds of different agencies who say they’ve found the golden ticket, but to me, the reality is that there are only (2) things […]
Read the rest…So I’ve got a quick collision of a few recent posts to share, here’s a quick review:
Nike is an old, rotting brand
The UFC is wildly popular with young males but starting to risk being over-commercialized
If you’re going to go into a new space, do something in it, don’t just slap logos around or make […]