The Next Engine: Beyond Campaign Thinking

Good news! Gen Y kids will watch your mobile ads. There’s a catch: you have to pay them to do so.
“The Harris Interactive research indicates that mobile advertising, especially via mobile phones, can gain a foothold … if it is unobtrusive, targeted toward an individual’s personal tastes and offers something unique. Among teens surveyed, over […]

From Chris Shipley:
“The Web 2.0 Cycle Has Come to a Close. For much of the last three years, technology industry pundits have hyped Web 2.0 as the Big Thing that fundamentally changes the business of the Web. We think it’s pretty clear now that Web 2.0 has been more of a hype cycle than a […]

Many bloggers have RSS subscriptions available on their sites, but are frustrated that they cannot easily track them. Good news: you can track your subscribers! Wikipedia lists four methods of tracking RSS feeds:

We’ve all been on a website and had something go wrong, only to be presented with an error message clearly written by an engineer. The dreaded “404 Page not found” is the most common and it means absolutely nothing to a consumer. The trend over the past few years has been to write friendlier error […]