Ahh, that much loved stalwart of digital advertising: the ‘campaign microsite’ - don’t we still see them as absolutely essential to the promotion of our client’s brand or marketing message?
Well, in short. No. Or at least, we probably shouldn’t think that way anymore. Here’s 5 reasons why:
The decision by ICAAN on thursday 26th June 2008 will no doubt change the entire Internet in a fundamental way that perhaps you or your client have not yet even begun to consider. My advice would be to start thinking and acting on this decision right now before you even finish that lowfat mocha latte. […]
Read the rest…Simple really. Here’s how to fail in just a few easy steps:
You want to spread awareness of your brand/product among tech savvy young persons on the internets. SO, of course your campaign must be centered around Youtube. Naturally.
Decide to throw little to no online advertising or any traditional media in the general direction of your […]
A new company fresh out of the gate with $3M venture capital just launched glassdoor: a site where employees can anonymously rate their company CEO and share their salary data as well as general reviews of the company they work for. Neato.
This is not an entirely new idea, of course – sites like ‘the vault’ […]
Excuse me for the rather clichéd title, but it’s late and I just finished reading a great article over at A List Apart magazine talking about how the (insanely popular) photo-sharing network Flickr first began to grow their community and how they gradually nurtured it to full health. I definitely recommend reading the entire article […]
Read the rest…