My old friend Simon Kelly has a great article in this week’s Adweek about the power and imperative of brand storytelling. Simon and I have been advocates for this form of narrative marketing for more than a decade but as he notes in the article, the disruption caused by the internet provides a huge opportunity […]
Read the rest…One of the key internet trends we’ve been writing about here at the Next Engine has been the shift in the balance of power from companies to consumers. Across the board - and perhaps counter-intuitively - we’ve found that this shift can provide significant benefit to those companies who choose not the fight the inevitable.
Indeed […]
all television will look like this. The new iPlayer service from the BBC launches shortly. It contains an extensive menu of TV and radio programming that can be viewed online shortly after its scheduled airing on TV. You can explore the 1.0 version here. This is the best example yet of the shift away from […]
Read the rest…Apparently sex no longer sells.
Read the rest…Is the best fun you can have on the internet without closing the curtains. This tells a powerful story (hat tip Davezilla). First person to guess this (hint: song) wins today’s special prize.
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