Author Archive


BrightKite shines a light on people near you

I’m kicking off the previously mentioned focus on Social Media Technology and Tools by introducing you to BrightKite.
Brightkite describes itself as a location-based social network that enables people to take their online profiles with them into the real-world and make real-world friends. Users can see where their friends are and what they’re up to all […]

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Posted by Ken Burbary on Thursday, June 26th, 2008

Google decides heavyweight landing pages get penalized

Google recently announced that they are going to make landing page load time, where load time is defined as the amount of time it takes for a user to see the landing page after clicking an ad, an official factor that in part determines a site’s Quality Score.
Translation:
Site owners and developers now need to think […]

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Posted by Ken Burbary on Tuesday, June 24th, 2008

Where’s the social media beef?

Do you eat your own dog food? Practice what you preach? Walk the talk? When I look around the marketing landscape right now, few professionals seem to be actively participating in social media or using social media platforms in their business. I’m not talking about simply having a MySpace or Facebook profile to post pictures […]

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Posted by Ken Burbary on Monday, June 23rd, 2008

Transform your search results

Around here we spend lots of our time thinking about new ways to make the user experience better. We constantly try out new gadgets and technologies. Some work well. Others fail to show any promise. More recently, we’ve been focused on making search results more useful and visually appealing to users, by leveraging Yahoo! SearchMonkey.
Yahoo! […]

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Posted by Ken Burbary on Friday, June 13th, 2008

The Brand Tags Experiment

For those of you who haven’t heard about it yet, Brand Tags is the brainchild of Noah Brier. Noah decided to set out and capture what brands really mean to consumers through the simplest means possible. He built a quick and dirty web site that presents an image of a company logo, and […]

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Posted by Ken Burbary on Friday, May 16th, 2008