Author Archive


Why, hello again…

Yea, I know. I’ve been a little MIA, a little lacking in posts, a bit “unavailable”. I’m a horrible person, what can I say. Speaking of MIA, I am in Miami this week for the AAAA’s Planning Conference and am hoping to provide some daily debriefs on the conversations and discussions that […]

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Posted by kunal on Sunday, July 20th, 2008

Brand experience is everyone’s responsibility

I recently read a post that piqued my interest. While this article speaks more to the physical design of products, I think the same argument can (and should) be made for branding. The statement that I think captures the essence of this argument is this:
“Focusing on the connective tissue between disciplines makes products […]

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Posted by kunal on Sunday, June 22nd, 2008

Is this blasphemy?

So, here’s the thing - I have a problem.  I use a mac, I have an iPod, but I hate Apple.  I understand that is probably not the most popular view in the world, but let me explain myself.  I think their products are great - I couldn’t really imagine using a PC again.  But […]

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Posted by kunal on Wednesday, June 4th, 2008

A whole new world…

It might make me less of a man, but I’m a sucker for the Disney movie “Aladdin”. Who knows, maybe it’s an indian/persian/brown-person thing. Anyway, now that you know far too much about my (lack of) movie taste, I can get to my point…
In the movie, there is song with the same title […]

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Posted by kunal on Sunday, May 25th, 2008