The Next Engine: Beyond Campaign Thinking

Listen to Admiral Akbar! (apologies to those who don’t frequent Digg):

Good news! Gen Y kids will watch your mobile ads. There’s a catch: you have to pay them to do so.
“The Harris Interactive research indicates that mobile advertising, especially via mobile phones, can gain a foothold … if it is unobtrusive, targeted toward an individual’s personal tastes and offers something unique. Among teens surveyed, over […]

Until recently people could not do much about avoiding ads other than flipping channels (and see another ad), use a DVR to fast forward the commercials or make use of pop-up blockers to get some temporary relief. But you couldn’t make the ads go away. They just keep coming. But a revolution might be on […]

Ahh, that much loved stalwart of digital advertising: the ‘campaign microsite’ - don’t we still see them as absolutely essential to the promotion of our client’s brand or marketing message?
Well, in short. No. Or at least, we probably shouldn’t think that way anymore. Here’s 5 reasons why:

Google recently announced that they are going to make landing page load time, where load time is defined as the amount of time it takes for a user to see the landing page after clicking an ad, an official factor that in part determines a site’s Quality Score.
Translation:
Site owners and developers now need to think […]