Good news! Gen Y kids will watch your mobile ads. There’s a catch: you have to pay them to do so.
“The Harris Interactive research indicates that mobile advertising, especially via mobile phones, can gain a foothold … if it is unobtrusive, targeted toward an individual’s personal tastes and offers something unique. Among teens surveyed, over […]
Yea, I know. I’ve been a little MIA, a little lacking in posts, a bit “unavailable”. I’m a horrible person, what can I say. Speaking of MIA, I am in Miami this week for the AAAA’s Planning Conference and am hoping to provide some daily debriefs on the conversations and discussions that […]
Read the rest…As is being widely reported, Google’s Android mobile software platform is getting delayed.
You can check out the details at the links above — I’m more interesting in the implications of the carrier-specific hurdles Google is finding itself trying to jump over.
Read the rest…Japan has always been years ahead of the US in the wireless category. Their phones, networks and technologies make ours look woefully Third World in comparison. From QR codes to phones with breathalyzers in them, the Japanese take their keitai denwa (portable telephones) seriously.
Read the rest…