We’re all for marketers building legitimate communities for people interested in their products and services. After all, if people are passionate about what you make or do, why not make it easy for them to express & share their passion? But you have to be in it for the long haul - you can’t build […]
Read the rest…Excuse me for the rather clichéd title, but it’s late and I just finished reading a great article over at A List Apart magazine talking about how the (insanely popular) photo-sharing network Flickr first began to grow their community and how they gradually nurtured it to full health. I definitely recommend reading the entire article […]
Read the rest…Happy Easter to all those celebrating it. Happy Sunday to those of you who aren’t.
I thought I would share these pictures of an interesting Brand Enthusiast I came across. I love Harley but something here doesn’t seem right…
Harly Davison…
Read the rest…Interesting read over at Church of the Customer today. For the first time in a while I completely disagree with their point of view. I think it’s a huge mistake to say these thoughts/practices are different; 10 years ago the natural tools/landscapes were different but is that really the case now?
If you are […]
My, my, my, how time flies. I can’t believe it’s the 10th anniversary (less a day) of the Cluetrain Manifesto. (And to think how many people in our business don’t even know what it is.) Doc Searls writes today that there will be a discussion of the Cluetrain tomorrow at SAP’s customer center […]
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