The Next Engine: Beyond Campaign Thinking

We talk a lot about finding ways to convince our clients to take advantage of the “new world” of marketing; underscored by brand ownership by the customers, and the urgency to provide WOM tools, or at least participation.
In his upcoming book, Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in […]

Yesterday Fast Company launched their new web site (still in beta). Seems to me after spending a couple of hours on it this morning that this is the one of the best niche social network/community sites out there right now. Scores big on clean design (sure Davezilla can provide more detail on Drupal), content focus, community, multimedia interactivity, and (more than anything) […]