The Next Engine: Beyond Campaign Thinking

Apparently sex no longer sells.

Do you eat your own dog food? Practice what you preach? Walk the talk? When I look around the marketing landscape right now, few professionals seem to be actively participating in social media or using social media platforms in their business. I’m not talking about simply having a MySpace or Facebook profile to post pictures […]

Is the best fun you can have on the internet without closing the curtains. This tells a powerful story (hat tip Davezilla). First person to guess this (hint: song) wins today’s special prize.

At least according to Facebook whose Chinese version looks strangely familiar. At least they bothered to translate the Hug Me app. Maybe Chinese advertisers will take more of a shine to the site than their US counterparts.

I recently read a post that piqued my interest. While this article speaks more to the physical design of products, I think the same argument can (and should) be made for branding. The statement that I think captures the essence of this argument is this:
“Focusing on the connective tissue between disciplines makes products […]