Good news! Gen Y kids will watch your mobile ads. There’s a catch: you have to pay them to do so.
“The Harris Interactive research indicates that mobile advertising, especially via mobile phones, can gain a foothold … if it is unobtrusive, targeted toward an individual’s personal tastes and offers something unique. Among teens surveyed, over […]
Simple really. Here’s how to fail in just a few easy steps:
You want to spread awareness of your brand/product among tech savvy young persons on the internets. SO, of course your campaign must be centered around Youtube. Naturally.
Decide to throw little to no online advertising or any traditional media in the general direction of your […]
How much longer can ‘marketers’ throw bushels of bs around before the ‘experts’ start calling them on it? One of The New York Times’ crack business writers has an article about the explosion in boutique hotels, and the fact that large ‘brands’ read - chains - are jumping on the bandwagon.
Hyatt introduced its […]
Hear hear. “True WOM is not a media buy. Talking about buying people is offensive. You can’t buy a recommendation — you earn it.”
Read the rest…I’m shocked. Shocked I say!
Read the rest…