How much longer can ‘marketers’ throw bushels of bs around before the ‘experts’ start calling them on it? One of The New York Times’ crack business writers has an article about the explosion in boutique hotels, and the fact that large ‘brands’ read - chains - are jumping on the bandwagon.
Hyatt introduced its […]
Hear hear. “True WOM is not a media buy. Talking about buying people is offensive. You can’t buy a recommendation — you earn it.”
Read the rest…I’m shocked. Shocked I say!
Read the rest…For those of you who haven’t heard about it yet, Brand Tags is the brainchild of Noah Brier. Noah decided to set out and capture what brands really mean to consumers through the simplest means possible. He built a quick and dirty web site that presents an image of a company logo, and […]
Read the rest…I think it’s a good habit to read about anything other than advertising and marketing. If all you do is read other bloggers about what we do, we’ll all descend into some self-congratulatory or industry-loathing little corner of the web.
Case in point: Virginia Postrel’s always interesting blog at Dynamist.com. Today, Virginia links back […]