The Next Engine: Beyond Campaign Thinking

Good news! Gen Y kids will watch your mobile ads. There’s a catch: you have to pay them to do so.
“The Harris Interactive research indicates that mobile advertising, especially via mobile phones, can gain a foothold … if it is unobtrusive, targeted toward an individual’s personal tastes and offers something unique. Among teens surveyed, over […]

I’m kicking off the previously mentioned focus on Social Media Technology and Tools by introducing you to BrightKite.
Brightkite describes itself as a location-based social network that enables people to take their online profiles with them into the real-world and make real-world friends. Users can see where their friends are and what they’re up to all […]