The Next Engine: Beyond Campaign Thinking

Google is Your Home Page
Web Site Feedback as Your Secret Online Marketing Tool
Brand vs. Usability
Study: There is No Tipping Point, Blog Readers Are Skeptical
“Free” is Killing Us–Blame The VCs
10 Ways the Internet (As We Know It) Will Die
I’m Over Twitter
The Web Beyond the Desktop
Economic Impact of Word-of-Mouth Calculated Using Net Promoter Model
Finding is the new […]

Well, I’m not, and I bet you’re not either. Yet much of modern advertising is based on the premise than you can lump people together, based on their age - or an age range, which makes even less sense - sex and income. Watch the NCAA basketball tournament, and you’ll see all the money wasted […]

Welcome to another edition of “Chris can’t stay away from his over-stuffed feed reader” — on today’s menu is a serving of 10 delicacies culled from a week’s worth of multiple-windows with dozens-of-tabs, lightly sprinkled with banal commentary and liberal use of the <em> tag.

While Doc Searls‘ latest  post is about Net Neutrality and  internet carriers, he has a delightful way of characterizing what I believe is a common misunderstanding about the Net by marketers and their agencies.
“…the Net is more than an interactive TV channel with troublesome users.”
The rest of the post, and his blog, are great too. […]

We’re always talking about how the world has changed, how times are more complex and how young people are thinking and acting more differently than ever before. I’m getting to the point where I really don’t care about that anymore, I think it’s time we focus our attention on the “OK, what now” component […]