Some great quotes from others that have been rumbling around my head recently:
“While the overall goal of marketing remains the same, the advent of social media has changed the role of the marketer from a broadcaster pushing out messaging and materials to an aggregator who brings together content, enables collaboration, and builds and participates in […]
The WOM has spread, the penny has dropped and now everyone is queuing up for another plate of appetizers from the banquet of new marketing options available. But which fork are you going to use for your salad, and is it ever okay to double-dip?
This is a basic guide for agencies, marketers and in-house brand […]
Looking at this rather amazing photo on flickr I’m quick to interpret it thus: armageddon for brands that have been so sorely attacked in the public domain that they must slink away into the night.
One thing is for sure: whether you and your stake-holders like it or not, with the ever increasing advent of self-regulating […]