“The Net is more than just an interactive TV channel with troublesome users”. This great quote courtesy of Doc Searls (hat-tip Mr Arthur).
It’s already a hoary cliché that marketers and agencies have lost control of the conversation (assuming they had it in the first place). What’s also evident is that brand perception is something that […]
Provide search: No site is too small for a search engine. Unless it’s only a single serving site.
Site maps: Some information architects will argue that if a visitor needs to resort to a site map or site index, the navigation has already failed. Whether or not that’s true is really not important. What is important […]
What company is behind this Mission Statement:
We are committed long term to the mission of helping our customers realize their full potential.
How about this one:
We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, “I’ll be back!”
We are the employer of choice offering […]
We talk a lot about finding ways to convince our clients to take advantage of the “new world” of marketing; underscored by brand ownership by the customers, and the urgency to provide WOM tools, or at least participation.
In his upcoming book, Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in […]
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SEO is just like traditional marketing. In the “real world,” you want to create a great product and get people talking about it. Online, you want to create great content and get people linking to it. Same theory, and often the same techniques. Develop relationships with journalists offline; do the same with bloggers online. […]