The Next Engine: Beyond Campaign Thinking

Rob Walker delves into the success of Nickelodeon’s Yo Gabba Gabba! ” particulary owing to its smart use of figures culturally relevant to the parents (Biz Markie, Dan Zanes, etc.) and smart merchandising.
For me, this sums it up entirely:
…while “Gabba” is a TV show […] the idea of simply creating “a show” is antiquated. What […]

Virginia Heffernan, writing in The Medium blog, examines the failure of NBC’s Friday Night Lights — renewed by execs even in the face of mediocre ratings and critical reviews.