The Next Engine: Beyond Campaign Thinking

Good news! Gen Y kids will watch your mobile ads. There’s a catch: you have to pay them to do so.
“The Harris Interactive research indicates that mobile advertising, especially via mobile phones, can gain a foothold … if it is unobtrusive, targeted toward an individual’s personal tastes and offers something unique. Among teens surveyed, over […]

I’m a tattoo guy, go ahead, call me white trash if you must. I know I’m not alone, a recent study showed that 1 in 7 high school students had a tattoo before a driver’s license, with 1 in 4 having one before a diploma.
This kind of thing really interests me as it brings […]