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	<title>The Next Engine: Beyond Campaign Thinking</title>
	<link>http://thenextengine.com</link>
	<description>Beyond Campaign Thinking</description>
	<pubDate>Tue, 13 May 2008 01:24:36 +0000</pubDate>
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			<item>
		<title>Inspired Marketing, Inspired Journalism</title>
		<link>http://thenextengine.com/2008/05/12/inspired-marketing-inspired-journalism/</link>
		<comments>http://thenextengine.com/2008/05/12/inspired-marketing-inspired-journalism/#comments</comments>
		<pubDate>Tue, 13 May 2008 01:24:36 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
		
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://thenextengine.com/2008/05/12/inspired-marketing-inspired-journalism/</guid>
		<description><![CDATA[Based on this I&#8217;ll be first in line at Citibank in the morning to open a new account. Thank the lord for tag lines. How else would a consumer know how to make a decision? Apparently the &#8217;several ad experts&#8217; polled think it&#8217;s a &#8220;mishmash&#8221;. Wonder if that includes people from Publicis? And what a coup for [...]]]></description>
		<wfw:commentRss>http://thenextengine.com/2008/05/12/inspired-marketing-inspired-journalism/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Food deserts in urban areas</title>
		<link>http://thenextengine.com/2008/05/12/food-deserts-in-urban-areas/</link>
		<comments>http://thenextengine.com/2008/05/12/food-deserts-in-urban-areas/#comments</comments>
		<pubDate>Mon, 12 May 2008 06:00:20 +0000</pubDate>
		<dc:creator>Davezilla</dc:creator>
		
		<category><![CDATA[Economy]]></category>

		<category><![CDATA[culture]]></category>

		<category><![CDATA[observations]]></category>

		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://thenextengine.com/2008/05/12/food-deserts-in-urban-areas/</guid>
		<description><![CDATA[Smart Mobs ran a great piece recently on urban food deserts—vast areas in urban environments where food is virtually non-existent or at the very least difficult to find. This interested me greatly as I have long held the opinion that no one will move back to downtown Detroit—despite huge expenditures on trendy lofts and entertainment [...]]]></description>
		<wfw:commentRss>http://thenextengine.com/2008/05/12/food-deserts-in-urban-areas/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Obama Bigger Than God</title>
		<link>http://thenextengine.com/2008/05/10/obama-bigger-than-god/</link>
		<comments>http://thenextengine.com/2008/05/10/obama-bigger-than-god/#comments</comments>
		<pubDate>Sun, 11 May 2008 01:49:09 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
		
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://thenextengine.com/2008/05/10/obama-bigger-than-god/</guid>
		<description><![CDATA[Talking of Google Trends. Interesting to note that God is bigger than Jesus, Clinton, and McCain but none of them can hold a, ahem, candle to Obama. I&#8217;ll leave it up to our readers to figure out how Jeremiah Wright stacks up in the scheme of things.
]]></description>
		<wfw:commentRss>http://thenextengine.com/2008/05/10/obama-bigger-than-god/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Drunk vs. Sober</title>
		<link>http://thenextengine.com/2008/05/10/drunk-vs-sober/</link>
		<comments>http://thenextengine.com/2008/05/10/drunk-vs-sober/#comments</comments>
		<pubDate>Sat, 10 May 2008 21:01:50 +0000</pubDate>
		<dc:creator>Davezilla</dc:creator>
		
		<category><![CDATA[facebook]]></category>

		<category><![CDATA[trends]]></category>

		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://thenextengine.com/2008/05/10/drunk-vs-sober/</guid>
		<description><![CDATA[Have you tried out Facebook Lexicon? Fun and useful, new tool. Like Google Trends or BlogPulse, it aggregates the occurrences up to five terms, trended by volume over time. What&#8217;s unique is the data source: The comments left on Facebook Walls. 
A nifty slider makes narrowing a date range much faster than clicking on a [...]]]></description>
		<wfw:commentRss>http://thenextengine.com/2008/05/10/drunk-vs-sober/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Media Quotes</title>
		<link>http://thenextengine.com/2008/05/10/social-media-quotes/</link>
		<comments>http://thenextengine.com/2008/05/10/social-media-quotes/#comments</comments>
		<pubDate>Sat, 10 May 2008 20:56:37 +0000</pubDate>
		<dc:creator>Davezilla</dc:creator>
		
		<category><![CDATA[Social Communications]]></category>

		<category><![CDATA[culture]]></category>

		<category><![CDATA[observations]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Online advertising]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://thenextengine.com/2008/05/10/social-media-quotes/</guid>
		<description><![CDATA[Some great quotes from others that have been rumbling around my head recently:
“While the overall goal of marketing remains the same, the advent of social media has changed the role of the marketer from a broadcaster pushing out messaging and materials to an aggregator who brings together content, enables collaboration, and builds and participates in [...]]]></description>
		<wfw:commentRss>http://thenextengine.com/2008/05/10/social-media-quotes/feed/</wfw:commentRss>
		</item>
		<item>
		<title>50 Years Of Wasted Cognitive Surplus</title>
		<link>http://thenextengine.com/2008/05/08/50-years-of-wasted-time-2/</link>
		<comments>http://thenextengine.com/2008/05/08/50-years-of-wasted-time-2/#comments</comments>
		<pubDate>Fri, 09 May 2008 00:52:05 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
		
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://thenextengine.com/2008/05/08/50-years-of-wasted-time-2/</guid>
		<description><![CDATA[This is an incredible post and should be required reading for sentient beings everywhere. If you ever doubted that the web and social media represent a GOOD THING read this. Then vote on who&#8217;s cuter - Ginger or Mary Ann
]]></description>
		<wfw:commentRss>http://thenextengine.com/2008/05/08/50-years-of-wasted-time-2/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Death. Life. And 6 Things To Do About It</title>
		<link>http://thenextengine.com/2008/05/07/death-life-and-6-things-to-do-about-it/</link>
		<comments>http://thenextengine.com/2008/05/07/death-life-and-6-things-to-do-about-it/#comments</comments>
		<pubDate>Thu, 08 May 2008 00:54:12 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
		
		<category><![CDATA[innovation]]></category>

		<category><![CDATA[publishing]]></category>

		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://thenextengine.com/2008/05/07/death-life-and-6-things-to-do-about-it/</guid>
		<description><![CDATA[Yesterday I sat on a panel at an American Business Media conference. The audience was mainly b-to-b magazine publishers looking for solutions as the web rips apart the fabric of their universe.
The stated purpose of the session was to help these guys understand the concept of social media. Here’s a definition that reasonable people can [...]]]></description>
		<wfw:commentRss>http://thenextengine.com/2008/05/07/death-life-and-6-things-to-do-about-it/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Tips for dining at the social media buffet: part 1</title>
		<link>http://thenextengine.com/2008/05/06/tips-for-dining-at-the-social-media-buffet-part-1/</link>
		<comments>http://thenextengine.com/2008/05/06/tips-for-dining-at-the-social-media-buffet-part-1/#comments</comments>
		<pubDate>Tue, 06 May 2008 18:42:26 +0000</pubDate>
		<dc:creator>Jim</dc:creator>
		
		<category><![CDATA[Social Communications]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[brand]]></category>

		<category><![CDATA[culture]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://thenextengine.com/2008/05/06/tips-for-dining-at-the-social-media-buffet-part-1/</guid>
		<description><![CDATA[
The WOM has spread, the penny has dropped and now everyone is queuing up for another plate of appetizers from the banquet of new marketing options available. But which fork are you going to use for your salad, and is it ever okay to double-dip?
This is a basic guide for agencies, marketers and in-house brand [...]]]></description>
		<wfw:commentRss>http://thenextengine.com/2008/05/06/tips-for-dining-at-the-social-media-buffet-part-1/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Internet &#038; Politics</title>
		<link>http://thenextengine.com/2008/05/06/internet-politics/</link>
		<comments>http://thenextengine.com/2008/05/06/internet-politics/#comments</comments>
		<pubDate>Tue, 06 May 2008 16:22:34 +0000</pubDate>
		<dc:creator>misterarthur</dc:creator>
		
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://thenextengine.com/2008/05/06/internet-politics/</guid>
		<description><![CDATA[Quote of the day from Andrew Sullivan&#8217;s Daily Dish
1.5 million.
That&#8217;s how many people have now donated to Obama. No one has ever come close to this in history. And it was done by the Internet, destroying the power of major donors to control a candidate, empowering so many to make a difference and altering the [...]]]></description>
		<wfw:commentRss>http://thenextengine.com/2008/05/06/internet-politics/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Inspiration in Odd Places</title>
		<link>http://thenextengine.com/2008/05/06/inspiration-in-odd-places/</link>
		<comments>http://thenextengine.com/2008/05/06/inspiration-in-odd-places/#comments</comments>
		<pubDate>Tue, 06 May 2008 16:12:11 +0000</pubDate>
		<dc:creator>misterarthur</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[culture]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[Inspiration]]></category>

		<category><![CDATA[Targeting]]></category>

		<guid isPermaLink="false">http://thenextengine.com/2008/05/06/inspiration-in-odd-places/</guid>
		<description><![CDATA[I think it&#8217;s a good habit to read about anything other than advertising and marketing. If all you do is read other bloggers about what we do, we&#8217;ll all descend into some self-congratulatory or industry-loathing little corner of the web.
Case in point:   Virginia Postrel&#8217;s always interesting blog at Dynamist.com. Today, Virginia links back [...]]]></description>
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