Looking at this rather amazing photo on flickr I’m quick to interpret it thus: armageddon for brands that have been so sorely attacked in the public domain that they must slink away into the night.
One thing is for sure: whether you and your stake-holders like it or not, with the ever increasing advent of self-regulating […]
Google is Your Home Page
Web Site Feedback as Your Secret Online Marketing Tool
Brand vs. Usability
Study: There is No Tipping Point, Blog Readers Are Skeptical
“Free” is Killing Us–Blame The VCs
10 Ways the Internet (As We Know It) Will Die
I’m Over Twitter
The Web Beyond the Desktop
Economic Impact of Word-of-Mouth Calculated Using Net Promoter Model
Finding is the new […]
Pretend for a minute that your business is failing. You have (figuratively) one dollar to spend on “advertising” and “marketing”.
Where would you spend it? A cheap tv commercial you could run a couple of times on cable? A couple of radio commercials on Rush Limbaugh? One print ad in the New York Times or the […]
Well, I’m not, and I bet you’re not either. Yet much of modern advertising is based on the premise than you can lump people together, based on their age - or an age range, which makes even less sense - sex and income. Watch the NCAA basketball tournament, and you’ll see all the money wasted […]
Read the rest…John Maynard Keynes wasn’t always right as an economist but he certainly had a pithy turn of phrase. One of his aphorisms, “You can’t push on a piece of string”, seems pretty relevant today as a critique of wrong-headed online marketing strategy (ie, most of it).
I’d define any marketing plan that relies on broadcasting interruptive […]